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Post-purchase recommendations in large-scale online marketplaces

2022/01/18

  • Co-purchase mining approach

Results

  • ebay.com improve 30% in CTR
  • ebay.de improve 42% in CTR

Reference

J. Katukuri, T. Konik, R. Mukherjee, and S. Kolay, “Post-purchase recommendations in large-scale online marketplaces,” in 2015 IEEE International Conference on Big Data (Big Data), Santa Clara, CA, USA, Oct. 2015, pp. 1299–1305. doi: 10.1109/BigData.2015.7363885.

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