- Netflix Ads Personalization Solution - 2017
- Ads Personalization at Spotify - 10/23
- Real time ads personalization at Spotfy
- You Must Have Clicked on this Ad by MistakeYou Must Have Clicked on this Ad by Mistake
Reference
G. Tolomei, M. Lalmas, A. Farahat, and A. Haines, “You Must Have Clicked on this Ad by Mistake! Data-Driven Identification of Accidental Clicks on Mobile Ads with Applications to Adve...
Related
- Adobe Personalization 2020 Survey of Consumers and Marketers
- Realtime Personalization - Ads, webstite, and analytics
- The power of me: The impact of personalization on marketing performance
- Metrics, Engagement, and Personalization at SpotifyMetrics, Engagement, and Personalization at Spotify
Optimization metrics quantify how users engage within a session and act as proxy of satisfaction
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