Measuring the long-term impact of product features is a challenge we often face. Traditional short-term experiments may hinder user experiences. However, a solution exists: holdback experiments. By assigning a small control group while keeping the majority unaffected, we can gain valuable insights into long-term effects on key metrics.

The Benefits:

1. Minimizing Risk: Identify issues and unintended consequences without impacting the majority of users.
2. User-Centric Approach: Prioritize user experience while gathering meaningful data.
3. Long-Term Insights: Understand how changes resonate over an extended period.
4. Informed Decision-Making: Make well-grounded choices based on comprehensive data.

Holdback experiments strike a balance between user experience and data collection, providing deep insights into long-term effects. When measuring long-term impact, leverage this powerful tool for a comprehensive understanding of your product's performance.

Resources

• A Survey of Causal Inference Applications at Netflix
• When to Use a Holdback Pattern